Have a second helping of postage… free!

Do you know anyone who doesn’t like free stuff?

I didn’t think so.  Even as an adult, I would challenge you not to get a second helping of ice cream if it was free, even though you know what it means for your waistline.  The US Postal Service has really stepped up their efforts to keep mail relevant and appealing to business owners.  Their latest offering is one of a free 2nd oz. of postage.

In today’s economy, companies are always searching for new ways to stretch their marketing dollars. This has created a receptive climate among many large businesses for the USPS recently introduced 2nd Ounce Free pricing.

“Commercial mailers, knowing that they can now mail letters weighing up to 2 ounces at the 1-ounce postage rate, are leveraging 2nd Ounce Free pricing to make money and save money,” said Gary Reblin, vice president, Domestic Products. “Some of our largest customers, who typically use First-Class Mail to send bills and statements to their customers, are using the extra free ounce for promotional inserts and other marketing materials.”

Did You Know?
Postage can be reduced by more than 50% by presorting your mail.

The Postal Service’s new pricing, coupled with the fact that consumers — including 18- to 34-year-olds — prefer direct mail for receiving brand communications, are enticing companies to use the extra ounce to cross-sell and upsell products and services.

“Credit card companies are now able to market to their best customers — those with the heaviest statements — without having to pay additional postage,” said Reblin. “And utility companies are using 2nd Ounce Free to educate their customers and reduce call center calls. 2nd Ounce Free is also a great way to measure mailing success by including a coupon with a seasonal sales announcement.”

So what can you do with an extra ounce of free postage?

To “make money and save money” with 2nd Ounce Free, Reblin recommends these five tips:

  1. Add a survey or reply piece to learn more about customers.
  2. Include promotional inserts or special offers to already planned customer mailings.
  3. Share company news or build awareness of a new or upgraded product by including a quick announcement.
  4. Include a newsletter or memo to clarify information and reduce call center calls.
  5. Generate new revenue by selling the extra space to relevant business partners.

2nd Ounce Free is meant to stay. It is not a limited-time promotion, but a new price for First-Class Mail presort, automation letters. (It does not apply to single-piece letters mailed by consumers.)

As an integrated marketing company, Print Tech has been providing direct mail for over 20 years.  If your marketing is in need of a boost, give us a call and see how we can make your marketing sizzle!
(908) 232-2287
sales@print-tech.com