Targeted Marketing

Targeted Marketing is the process of marketing to an audience that can truly use your product or service.  Let’s say you just had 50,000 beautiful brochures printed that showcase your company’s wonderful products and services and you want to mail them to everyone in your area.  But should you?  Not unless you have money to burn.

Targeted MarketingUnfocused marketing is like yelling “Here I am!” in the middle of a large, noisy crowd.  Only a few are even going to notice you.  Focused or Targeted Marketing, on the other hand, is like walking up to a small group of people and introducing yourself— you are sure to get their attention!

Marketing to the right audience with the most potential interest in your products and services has proven to be cost-effective.

Consider the following factors when focusing with Targeted Marketing:

  • Geographic Location
  • Gender
  • Age
  • Income
  • Occupation
  • Education
  • Type of Business
  • Household Size
  • Lifestyle Preferences
  • Relationship to Your Products and/or Services

Studies have also shown that using Variable Data to personalize your message to your prospects and customers achieves even greater results. (See our section of Variable Data Printing for more information.)