Variable Data

Variable data is the process of using data in digital print, email or web applications, allowing you to customize each output to be truly unique.

Variable Data In Direct Mail:

Direct mail continues to be one of the most cost-effective means of reaching your audience.  In fact, direct mail still yields the highest response rate of any marketing medium.  Variable data augments your response rates by custom tailoring pieces for your prospective client, allowing you to engage your audience with relevant content. With our variable data printing services you can Variable Dataproduce creative, one-to-one marketing pieces that leave a lasting impression, creating customer loyalty and generate exceptionally high response rates.

Not only can you address each piece to the specific customer, but as rates change and your discount program varies,you can change the rate, APR, interest, or anything else you want – on the fly!

Other Variable Data Uses:

Not a direct mail customer?  Variable data can still prove invaluable to your business.  Custom forms using variable data allow for much easier data capture on the back end using OCR or barcode reading software.  Variable data on tags or tickets allows for identifying individual inventory items.  The possible uses of variable data are limitless.


In our Variable Data and Mail Department you can create unique:

  • Marketing Letters
  • Brochures
  • Sell Sheets
  • Newsletters
  • Postcards
  • Property Listings
  • Calendars
  • Forms
  • ID Tags