Why Signage is so Important


What makes Signage so Important?

Have you ever stopped and thought about how many signs you see in a day?  In fact, signs are so commonplace that their importance is often taken for granted.  In today’s technology-driven world, it’s easy to lose sight of their obvious major contribution to the success of your business.  Print Tech is a firm believer in the old saying, “You never get a second chance to make a first impression.”   When it comes to the success of your business, this saying could not be any truer when it comes to the impression you make on your customers.


What Makes an Effective Sign?


An effective sign is one that makes a lasting impression.  A sign’s main purpose is to attract new customers.  After all, your existing customers already know how awesome you are.  One major, yet often overlooked, fact is that people actually learn more about your business through your sign than through word of mouth, newspapers, Yellow Pages, or even radio advertisements.  The investment spent on signage is the most effective use of your advertising dollars. At a glance, your sign should clearly display what your company is about, thereby creating the right impression for your potential customers.  The design should be simple but stand out through the use of colors and cleverly created graphics.


 You Are Not Alone!

Both Print Tech and Sign Tech have proven to be second-to-none, for over 30 years, at taking projects from concept to completion.  Print Tech’s graphic arts department continues to outperform the competition by listening and understanding the customers’ wants and needs.  Sign Tech’s state-of-the-art technology then takes the project to completion with full-color printing on a variety of materials and in whatever size the customer requires.  So, the next time you hear the phrase “You never get a second chance to make a first impression,” you’ll know why signage is so important.