Say Goodbye to Saturday Mail

As of August 5th, 2013, you can say goodbye to Saturday mail delivery. The US Postal Service made this announcement on February 6th. The USPS has previously stated that it requires congressional approval for this measure, but Congress has been hesitant to allow it. While the USPS doesn’t receive tax revenue, it is still a government agency so, technically, it should be held to the same set of rules.

Say Goodbye to Saturday MailApparently the USPS has decided to make this decision on its own. With that said, will Saturday mail delivery really stop? If so, how will this impact your business? If you are a B2B company, probably not much at all. Most companies, besides retail and food service don’t have weekend hours anyway, so no harm done.

If you are B2C, the impact may be substantial. For those that use direct mail for marketing purposes, there are many beliefs as to what is the best day to receive mail. I can’t speak for everyone, but I believe in Friday and Saturday delivery. This is based on the simple fact that people have more time to read mail on weekends. Monday through Thursday are cut short by a full work day and having to prep for work the following day. If you have kids in school, this only cuts your time shorter. I am much more dismissive of mail during the week because there always seems to be a time crunch.

There is also potential for one less day to negatively impact cash flow for companies. One less day to receive or send invoices could have a substantial effect if you are say… AT&T. Sure, the money will still get there, but tough times make consistent cash flow a necessity.

Should this new schedule kick in, at least it isn’t until August . So if the loss of a direct mail day does affect your business, take time now to prepare and restructure your marketing plan.

As an integrated marketing company, Print Tech has been providing direct mail services for over 30 years. If your direct mail is in need of a boost, give us a call and see how we can make your marketing sizzle!
(908) 232-2287
[email protected]

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Have a second helping of postage… free!

Do you know anyone who doesn’t like free stuff?

I didn’t think so.  Even as an adult, I would challenge you not to get a second helping of ice cream if it was free, even though you know what it means for your waistline.  The US Postal Service has really stepped up their efforts to keep mail relevant and appealing to business owners.  Their latest offering is one of a free 2nd oz. of postage.

In today’s economy, companies are always searching for new ways to stretch their marketing dollars. This has created a receptive climate among many large businesses for the USPS recently introduced 2nd Ounce Free pricing.

“Commercial mailers, knowing that they can now mail letters weighing up to 2 ounces at the 1-ounce postage rate, are leveraging 2nd Ounce Free pricing to make money and save money,” said Gary Reblin, vice president, Domestic Products. “Some of our largest customers, who typically use First-Class Mail to send bills and statements to their customers, are using the extra free ounce for promotional inserts and other marketing materials.”

Did You Know?
Postage can be reduced by more than 50% by presorting your mail.

The Postal Service’s new pricing, coupled with the fact that consumers — including 18- to 34-year-olds — prefer direct mail for receiving brand communications, are enticing companies to use the extra ounce to cross-sell and upsell products and services.

“Credit card companies are now able to market to their best customers — those with the heaviest statements — without having to pay additional postage,” said Reblin. “And utility companies are using 2nd Ounce Free to educate their customers and reduce call center calls. 2nd Ounce Free is also a great way to measure mailing success by including a coupon with a seasonal sales announcement.”

So what can you do with an extra ounce of free postage?

To “make money and save money” with 2nd Ounce Free, Reblin recommends these five tips:

  1. Add a survey or reply piece to learn more about customers.
  2. Include promotional inserts or special offers to already planned customer mailings.
  3. Share company news or build awareness of a new or upgraded product by including a quick announcement.
  4. Include a newsletter or memo to clarify information and reduce call center calls.
  5. Generate new revenue by selling the extra space to relevant business partners.

2nd Ounce Free is meant to stay. It is not a limited-time promotion, but a new price for First-Class Mail presort, automation letters. (It does not apply to single-piece letters mailed by consumers.)

As an integrated marketing company, Print Tech has been providing direct mail for over 20 years.  If your marketing is in need of a boost, give us a call and see how we can make your marketing sizzle!
(908) 232-2287
[email protected]